WE DISCOVERED THAT EVERY MOMENT HAS, PRESERVED WITHIN IT, A DELICATE BEAUTY. THIS IS WHY WE FELL IN LOVE WITH COFFEE - EVERY STEP OF THE PROCESS UNLOCKS ANOTHER LAYER OF COMPLEXITY. THAT'S WHY WE ROAST, EXTRACT, POUR, SIP, SHARE — TO REVEAL THE BEAUTY PRESERVED WITHIN THIS MAGICAL LITTLE BEAN. AND THIS, IN TURN, UNLOCKS THE BEAUTY OF COMMUNITY - PEOPLE, FROM ALL WALKS OF LIFE, GATHERING AND UNITING AROUND A CUP.